Label lab site focus

                                  Display site focusing on one of House of Frasers own brands - label lab, using new season.

         

    

Casual styling in a theme...

                                                       So I created this casual theme styling with the introduction of home to 

                                                         The site, I feel I achieved the look of a summer time park alfresco scene.

                                                    

   

Formal autumn launch site

                                                              New season formal site with a polka dot focus.....

                                                 

   

New season Therapy bags

                                                                                  New season therapy bags, monochrome is back

                                                       

Men's casual styling

                                                                                          Summer colour pop men's casual site 

                                                                   

Label Lab new season

 Label lab men's new season launch, this is how I merchandised the new stock onto the mat, Adding in focal points to the shelfs with mannequins and new props.  

                                  

Label lab window display

 Here is a quick little window I created on our men's floor, for our label lab department. The window looks out onto the net a porter and mr porter staff entrance ( key fashionista spot)

                                                                

Selfridges Denim windows

                                                       Again I find myself in ore of Selfridges windows everything they do I 

                                                                      

                                                                 

                                                                 

Assisting City store with new season

                                                                                 New season windows I done at City store.

                                                             

Men's swim shop catwalk update

What House of Fraser has to offer for men's swimwear.

Beach boutique

So with the warm weather and the school holidays around the corner now is that last push to sell through all the summer swimwear and accessories, here's how we worked them onto the catwalk.